在IAB, we have worked with our members to develop a showcase of standout initiatives that are driving greater inclusivity and environmental sustainability in the digital advertising industry.
通过分享想法和灵感, 我们希望建立一个更好的, more equitable industry that appeals to diverse talent and inspires positive change.
We are proud to be recognised as an All In Champion, which means that we’ve taken the first six actions of the All In plan to build a more inclusive advertising industry. All In was created by the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong.
An Introduction to Digital Display Advertising
专为较小的, niche media owners serving under-represented audiences, this guide breaks down the essential components of digital display advertising - from the different formats available to measurement strategy considerations. Without a specialist team, navigating digital display campaigns can be challenging. 帮助, we’ve created a concise guide to digital display supporting diversity in the digital media supply chain
Supporting BRiM: Black Representation in Marketing
We’re proud to be part of the advisory group on this important cross-industry initiative to improve the representation of black people in marketing. BRiM provides actionable advice to help anyone, 无论他们的水平如何, improve the representation of black people in marketing. Access the BRiM Framework on the Advertising Association’s website.
Every manager and employee will experience inclusion and diversity challenges or scenarios in their time. We have pooled the experience and advice from our Advisory Group to share with the wider industry. The result is our 包容、多元化和公平小组 "How to guides”, simple one-pagers that shorthand our learnings so you can save time and get on with making a difference.
Supporting inclusion with more dynamic working arrangements that motivate and improve well-being.
Hiring people with different perspectives creates better advertising to appeal to our diverse audience.
Helping your people transition back to work after any type of extended leave.
When your workforce is all around the same age and lacks the benefits of multi-generational diversity.
Make sure the ”+ community feels free to be themselves and never feels excluded.
大约15%的人是ND, there’s a massive pool of untapped talent waiting to be set free.
The digital skills gap and hiring diverse and representative people continue to be challenges for the industry. So we spoke to people starting their careers and those at the top of their game to get tips and advice to help 16-18 year olds get into digital. With or without a university degree and with or without any experience, Get into Digital will help people get clued up on how to create a great CV, what they can learn from home and find out about the best places to work.